When it comes to gauging and relaying public opinion, there is nothing quite like the tried and tested technique of the vox pop.
The vox pop allows you, quite literally, to gather the views of the man in the street. And with our network of experienced and highly professional journalists and camera crews, you can be sure you will get the answers to the right questions.
With little more than an hour of filming it is possible to gather more than 20 different opinions.
And our experience of editing for a web and multimedia-savvy world means our clients receive the video they want, in the format they want it: be that for web, TV, PowerPoint or DVD.
Filmed and edited using journalistic sensibilities, the example below was captured during the Tour de Yorkshire 2018, when Barnsley acted as a starting point for one of the race’s leg.
The interviewees were asked about the importance of this kind of event for Barnsley and what it meant for their town.
This type of video is fantastic to convey a group sentiment and the atmosphere at an event.