Videos that can strike a chord with judging panels

Entering a team, service or product into an award is no longer simply a case of using words and pictures and hoping for the best.

Standards within organisations continue to rise and consequently, so too do the accompanying award entries.

Video can be a vital tool in helping your entry stand head and shoulders above the rest. Video can enable individuals to make emotional decisions like no other medium.

The video below was commissioned as part of Tameside Hospital’s presentation as finalists in the Health Service Journal Awards. The hospital made it through to the finals after entering its Teenage Pregnancy Service which aims to prevent teenagers falling pregnant for a second time.

After meeting with the client to discuss the brief – and in particular issues of consent and the key messages the hospital wished to convey – a day of shooting was undertaken with a group of pregnant teenagers and their partners, doctors and the teenage pregnancy midwife.

A significant amount of footage was condensed into a two minute video conveying exactly what the service is about and how much patients appreciate it.

Fiona New, Consultant Obstetrician and Gynaecologist at Tameside Hospital, said: “The video was used as part of a ten minute presentation to the judges and was received very favourably. I felt very proud to be part of it. Geoff produced a great piece of work with a minimum amount of briefing and in a short time scale as we had a tight deadline. We are very grateful to him.”