Deadline Digital’s latest project showcases Barnsley in 360

Deadline Digital has recently completed one of its biggest and most challenging projects yet.

Barnsley Museums approached the video production company to create an immersive video installation celebrating all that Barnsley has to offer.

The 360 video is based around an original poem written by Ian McMillan, which celebrates the borough and its people. It features numerous members of the community reading the poem and the video really shows off everything that is great about Barnsley.

The installation is being played in the newly built The Glass Works in Barnsley town centre.


The video plays across three screens to get the 360 experience.


The installation is located in The Glass Works.

Deadline Digital’s Senior Videographer, Tom Johnstone, led the filming and editing of this project. Tom helped develop and organise the ideas for the video alongside members of the team at Barnsley Museums.

The footage for the video was filmed over three months all across Barnsley; from Wentworth, to the Penistone viaduct as well as the local town centre markets.

Tom also worked with the AV company to oversee its installation at The Glass Works.

The video features as part of a larger Barnsley Museums showcase, including ‘Barnsley Museums Discover’ and the ‘Message in a Bottle’ COVID exhibition by Patrick Murphy.








Tom said:

“Leading on this project was a brilliant experience. Working with John, Karen and Michael from Barnsley Museums and poet Ian McMillan, I was able to creatively interpret the brief and create something special that really shows Barnsley off. Having access to film at some wonderful sites across the borough was really exciting and being able to film Barnsley folk reading Ian’s poem gave me a real appreciation for the people’s love of Barnsley. I’m really proud of this piece of work and it was a joy to see people, young and old, enjoying it at the opening event.” 


Tom Johnstone led the production of the project.