Advance Care Plans

“We worked with Deadline Digital on a public facing film around advance care planning. The project involved multiple stakeholders from different organisations. Timing was not on our side as our initial plan was to film in March 2020 so no surprise we had to do a re-think! Despite all the challenges faced, the team at Deadline remained extremely helpful and patient and we were only able to complete the film in August 2020 due to their creativity and enthusiasm. I am extremely happy with the final version of the film and am sure if will go a long way to encouraging the uptake of advance care planning. My thanks to you all.”

Mel Johnson | Patient Safety Collaborative Programme Manager | Yorkshire and Humber Academic Health Science Network

Deadline Digital are proud to have produced a series of films around the importance of Advance Care Planning, in partnership with West Yorkshire and Harrogate Health and Care Partnership, Calderdale and Huddersfield NHS Trust and Yorkshire and Humber Academic Health Science Network.

Services delivered:

  • Pre/post production & planning
  • Filming & staffing
  • One six minute video explaining the importance of Advance Care Planning
  • Five social media cut down edits
  • Editing and graphics
  • Music
  • Subtitles
  • Post handover support & supply of file formats


The brief:

Deadline Digital were commissioned to create a film to raise awareness and understanding of the importance of Advance Care Plans; a process of documenting future wishes in advance of a health decline, so people can feel more in control of decisions related to their future care.

The video was particularly poignant due to advance care plans often being overlooked, which has come to the fore during the COVID-19 pandemic.

The client wanted a mixture of interviews and real-time conversations, with a variety of people discussing their own future wishes.

We achieved this through interviews with clinicians, healthcare workers and people who had care plans in place, as well as capturing unscripted conversations between family members.

We also attended and recorded an online zoom meeting for the Touchstone South Asian dementia café in which they discussed what future care would look like for them.

The aim was to create a positive, informative and inclusive video to normalise talking about future wishes for everyone, regardless of age, ethnicity and background.

In addition, the clients asked for a number of social media edits ranging in duration from 60-90 seconds long for social media.



Social Media Edits included:

  • A general overview
  • Wendy Mitchell’s story: Wendy’s story of being diagnosed with early-onset dementia and her discussions of advance care planning with her daughters.
  • A specific cut down on advance care planning in Black, Asian and minority ethnic communities.
  • Mike Berry’s story: who explained the differences in his mother and mother-in-law’s care due to advance care plans.
  • Alan Wilby’s story: Alan is in his 90s and currently in a care home. He explains why he decided to talk about advance care planning with his district nurse, Vicky.


Paige Collier (@PaigeFCollier) was our Video Journalist delivering the project:

“These films are something the team and I are all really proud of. I loved speaking to such a diverse range of people and getting to hear their views on advance care planning.

“The clients were also great to work with, their passion for the project really shone through. They’ve also shared stories with us of people discussing their future wishes as a result of watching the film. It’s wonderful to hear that the video is having an impact.”