The Royal Oldham Hospital Maternity Services

I have been most impressed with the whole process of working with Deadline Digital. From the outset, we were supported to provide a clear brief, the film crew were professional and unobtrusive and the Division is delighted with the final product. I would definitely recommend this company to other NHS institutions.

Penny Martin | Divisional Managing Director, Women and Children’s Division | The Pennine Acute Hospitals NHS Trust


We regularly work with local and national NHS organisations to capture the stories of patients and staff. Earlier this year, we worked alongside The Northern Care Alliance NHS Group to showcase the maternity services being offered at The Royal Oldham Hospital.


Services delivered:

  • Pre/post production & planning
  • Filming & staffing
  • Editing, graphics & sub-titling
  • Music
  • Post handover support & supply of file formats
  • A number of re-purposed edits specifically for social media

The brief:

We were commissioned by The Northern Care Alliance NHS Group to produce a series of videos to highlight the full range of maternity services on offer at The Royal Oldham Hospital.

The client wanted the videos to showcase the different areas including the labour ward, the antenatal ward, the postnatal ward and the fetal unit. We produced a main video which encompassed all of these services, as well as three shorter videos showing just one of the areas to share in their social media campaign.

We also produced a number of personal case studies, where mothers spoke about their journey through maternity at The Royal Oldham Hospital.

The process involved capturing a wide variety of footage including baby scans, families on the postnatal ward and midwives in a community setting. We interviewed a range of maternity staff as well as mothers talking about their experience.


Video journalist, Ben Housam (@benhousam) was part of the filming crew delivering the project:

“It was a privilege to be able to film mothers and their babies at various stages of the maternity process. I was in awe of the dedication shown by staff and touched by the emotional stories shared by the new mums. We hope that the videos will be able to provide an insight in to some of the work that goes on at such a special time in these people’s lives.”