Leeds & York Partnership NHS Foundation Trust – NHS Northern Gambling Service

“Deadline Digital produced ten short videos to support the launch of the NHS Northern Gambling Service in the summer of 2019. This included seven case study films where they worked with recovering gambling addicts and those who’d lost loved ones to gambling-related suicide.

“From the outset, I felt confident that they’d do a great job and they’ve excelled themselves. The crew worked sensitively with a vulnerable client group – putting them all at ease and getting the best out of them.

“The result has been some amazing stories told by some amazing people, and they’ve had an incredible impact. Some videos have been picked up by local and national media and used in editorial coverage, and one was used by a Championship football club as part of its commitment to responsible gambling which attracted over 17,000 views.

“They also worked very well across two different clients to produce three quality corporate videos – interviewing professional clinicians and front line support workers – getting them to talk confidently and concisely about a service that hadn’t even gone live at the time.

“I would always feel confident that Deadline Digital can deliver a quality outcome – no matter the person or the subject.”

Oliver Tipper | Head of Communications | Leeds and York Partnership NHS Foundation Trust


Deadline Digital have previously worked alongside Leeds and York Partnership NHS Foundation Trust and were thrilled to receive the contract to make ten videos for the launch of the NHS Northern Gambling Service.

Services delivered:

  • Pre/post production & planning
  • Filming & staffing
  • Seven case study videos with recovering gamblers and families of those lost to gambling-related suicide
  • Two overview films for the different services on offer
  • One stakeholder video for the launch of the event incorporating both services.
  • Two-camera interview set-ups
  • Editing and graphics
  • Music
  • Photography
  • Post handover support & supply of file formats


The brief:

Leeds and York Partnership NHS Foundation Trust worked with Deadline Digital to create ten videos for the Northern Gambling Service; seven case study videos and three overview films as well as photography.

The process involved eight and half days filming; a full day of filming and photography for each case study video and a day and a half filming for the overview films.

The videos were released for the launch of the Northern Gambling Service in Leeds on 18th September 2019.

Following the success of the first batch of videos, Deadline Digital were also commissioned to produce case studies to support the launch of NHS Northern Gambling Clinics in Manchester and Sunderland too.

Deadline Digital also received positive feedback from the interviewees:

“Thank you all for being such a pleasure to work with and for treating such a raw, sensitive subject with such compassion, open-mindedness and warmth.

Chris Murphy (@ChrisMurphy180)

“Just want to say thank you for taking time to interview and film me for the NHS Gambling shoot, going to be honest I welled up at the film that’s been shown now. It was truly amazing.”

Andy Margett (@AndyMargett)


Since releasing the videos, they have received both local and national media coverage, including the Yorkshire Evening Post and BBC News. Photos by Deadline Digital also made the front cover of various newspapers.

Yorkshire Evening Post Online Article

One of the case study videos was picked up by Derby County Football Club, attracting over 17,000 views on their social media channels. The video will also play during the Derby County v. Sheffield Wednesday game on 11th December 2019.

One year on from the launch of the clinic, there have been 50 patients who have successfully completed treatment and over 400 referrals to the service.

You can watch all the videos for the Northern Gambling Service here.

Our video journalist Paige Collier (@PaigeFCollier) was one of the team members behind this project:

“To have had the opportunity to meet our interviewees and for them to feel comfortable sharing their experience with us has been incredible.

“Now, seeing the regional and national coverage is brilliant. It’s so important their stories are heard. 

“As always, working with Leeds and York Partnership NHS Foundation Trust has been a pleasure. We’ve already started our next videos for the Northern Gambling Service!”